Resume

Professional Experience

Producer (Server Team) – World of Warcraft
Blizzard Entertainment | 2024 – Present

Director of Influencer Management
Behaviour Interactive | 2023 – 2024

Set the vision for the Influencer Management team and guide milestones from initial requests to release
Overhauled the KPI and OKRs of the Influencer Management team, implemented a mix of Agile and Waterfall-based project workflows, and establishes the team’s schedule and scope-capacity plans milestone by milestone
Partnered with cross-discipline Leadership across Marketing, MarComm, Product, Development and Player Experience to identify pain points and introducing new production and development process improvements on a live service game (Dead by Daylight)
Identify, manage and drive to completion risk management for new DLC content alongside Player Experience, Brand, Production and Design leadership, based on insight from current player sentiment and feedback through our Fog Whisperer program

Senior Producer
Brace Yourself Games | 2023

Currently managing 5 external cross-functional game development teams ranging from 2 to 10 individuals
In conjunction with studio leadership, implemented integral project management workflows including JIRA workflows, internal and external request processes, publishing criteria for external publishing deals and content distribution workflows
Collaborated with marketing, brand and communication teams across Brace Yourself Games to deliver the best experience for our players
Developed studio-wide Publishing roadmap for internal, as well as all crucial dependencies for all external (including full feature lists) and internal titles including projected delivery dates, and all associated campaign deliverables for launch
Leading publishing efforts by identifying and presenting potential publishing projects for studio leadership to invest in while focusing on: gaps in the market, the “fun”, building the bridge between players and our titles, and evaluating potential ROI
Responsible for managing all external publishing relationships with other publishers and platforms (Nintendo, Valve, etc)
Collaborated with the developers to write patch notes and store copy to showcase upcoming titles and new features from the BYG catalogue as well as developed strategies to manage live updates and issues with our communities
Mentoring two junior Producers (Associate Producer, Producer level) and growing their skills in people management, conflict resolution, risk management, and project management

Producer
The Coalition | 2021 – 2023

Production Executive (Consultant)
Various Clients | 2014 – Present

Director of Production (Consultant)
X1 Talent | 2021 – 2022

Develop and iterate on all existing organic and paid marketing strategies related to TikTok, Instagram, Twitter, YouTube, Twitch and Facebook utilizing data driven methodologies and analyzing emerging trends (tools used include NewZoo, VidIQ, Sullygnome, Social Blade and platform native analytics) using industry standard best practices
Thought-leadership for all influencer video content (long-form and broadcast), overseeing the entire creative process through innovation, managing and coaching multiple internal and external teams and ensuring maintenance of a cohesive look and feel pitch-to-post
Drives and develops all standard operating procedures and processes for project management within the Production department
Drive the development of new marketing programs and services to drive company growth and client retention including YouTube management services, TikTok management services, Instagram Reel management services and all associated design and production services for continuous improvement of the Production vertical
Oversees outreach initiatives to new potential clients including client research, generation of pitch decks, client outreach and followup
Drives financial reporting and forecasting for entire Production department
Manage and maintain relationships with vendors and external production staff to deliver creative, high-quality and efficient solutions to the needs of our clients

Producer and Content Manager
TSM | 2020 – 2021

Identified the opportunity to leverage TSM Apex on social channels including YouTube, Twitter, TikTok and Instagram and developed a strategy to launch TSM Apex on YouTube (+80K subscribers, +4M+ views in first two months)
Responsible for juggling 60+ ongoing projects and over 40+ direct reports (internal and external) concurrently
Executive Producer on “Hot Hal’s”, a 10K subscriber Twitch broadcast where the TSM Apex team answered some spicy questions while munching on some insanely hot wings (CCV: 32K, +146% from average stream viewership)
Transformed the content strategy for TSM R6 YouTube channel, leading to an increase in viewership of 2600% (150K -> 4M) and subscribers by +270% (10k -> 37k) in under 2 months
Develop content strategies to execute on external partnership deliverables and collaborate with partners including FTX, Cadillac, GrubHub, GEICO, Logitech, Lenovo Legion and other independent activations

Marketing Manager
resulta inc. | 2020 – 2021

Lead the strategy, development and execution of the rebrand campaign for Hotspawn Esports including: developing and iterating on the branding guidelines, generating the media kits and templated content, creating the social campaign and executing across Twitter, Facebook and Instagram
Lead the strategy, development and execution for the launch of Odds Shark Esports launch campaign
Create engaging content from pitch-to-post (copywriting, video production, graphic design) for use across various social channels
Drive weekly reporting of all social platforms including gathering analytics, analyzing and strategizing based off of observed and emerging trends

Associate Producer
Method | 2019 – 2020

Associate Producer and Event Manager for “Race to World First: Classic (August 2019)”, a live broadcast that lasted 8 days for 24hr / day in partnership with WSOE
Associate Producer for “Race to World First: Nya’lotha (January 2020)”, live broadcast that lasted 10 days for 24hr / day
Associate Producer for “Method Mayhem (Feb 2020 – Jul 2020)” tournament series, a weekly community tournament series featuring different competitive formats including: WoW Mythic Dungeons, WoW Arenas, Heroes of the Storm, Warcraft III and Starcraft II

Content Creator and Producer
Machinima Inc. | 2010 – 2016

Content Creator, YouTube Stategist and Producer creating guide and narrative video content for World of Warcraft including titles such as “/afk (2010)”, and “WarLock (2010)”
Starred in World of Warcraft: Looking for Group (2014) as a WoW Content Creator

Education

McMaster University | Honours B.SC in Life Sciences with concentration in Immunology and Medical Microbiology

Contact me: crystalsavin@gmail.com

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